12/20/2023 0 Comments Liquid death owner![]() ![]() From the name Liquid Death and look of the cans to its core slogan of "Murder your thirst." The can features a tale that reads like the plot of an 80s slasher flick. The company ironically applies the clichés from both genres to the brand. To do this, the startup unabashedly draws on pop culture, especially heavy metal and horror films. Heavy metal and 80s horror as inspiration Liquid Death, on the other hand, stands out not only in terms of packaging due to its crass appearance, but also underscores-tongue-in-cheekily-the danger of water in its name and in videos, which have since gone viral.Īt this point you will find external content from YouTube that complements the article. Many of the young brands feature colorful designs and emphasize the health benefits of their products. A whole range of startups and beverage brands are trying to capitalize on this trend with NA and low-octane "spirits" like Athletic Brewing, Ghia and De Soi, but also brands like LaCroix, Aha (part of Coca-Cola) and Bubly (Pepsico), which have carbonated and partially flavored water in their product range. At the same time, sales of bottled water are growing at an enormous rate. Alcohol consumption has slowly, but steadily declined in the U.S. Liquid Death's success is a testament to the changing drinking habits of U.S. "Only junk food added entertainment to advertising" This allows personal data to be transmitted to third-party platforms. I consent to external content being displayed to me. Another plus for rowdy concert-goers, according to Lugowe-an indie record shop owner from Philadelphia-is that the can lends itself to being crushed on foreheads.Īt this point you will find external content from Instagram that complements the article. "When the Wall Street Journal asked why he was toting a tallboy of Liquid Death at a recent Megadeth concert, 37-year-old Bob Lugowe said simply, "I didn’t want to get made fun of for drinking Poland Spring at a punk show." At first glance, the can’s look-a zombie skull and gothic font in stark black and white-screams some strong AF IPA. OMR breaks down the marketing recipe to its success, as well as the constant criticism following the brand. Growth can primarily be attributed to atypical and polarizing marketing. Founded in 2019, the company is worth USD 700m and expects to reach USD 130m in revenue by 2022. The US startup deals H2O dressed in cans that look like they’re the latest craft beer you’ve never heard of. ![]() Tapping into that angst, it’s one of Liquid Death's central promises. The person killing the vibe because they don’t (want to) drink alcohol. No one wants to be "that" guy or gal at a party or concert. ![]()
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